A fashion
optical visionary had an
idea; Create a prototype
optical boutique with a
mission of changing the
rules forever. The
Mission was set: Tap the
best fashion frame house and
create a new line.
Their eyewear lines are not
created from one specific
point of view and neither is
their new store location in
Cambridge, MA. The
store design was created to
give patrons a warm and
inviting environment where
all eyewear is displayed
freely and openly.







